Success is not random.
It's systemized.

Systems and support for founders who've already
proven they can build and scale.
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Founder OS Mastermind benefits.

Steal our systems. Scale your brand.
Access frameworks we've refined through years of testing to build an audience and drive sustainable growth.
Automate your business with ease.
Implement proven systems that remove you from operations without sacrificing the growth of your brand.
Founder Battle Plan
Get your personal board of advisors.
Access a group of successful entrepreneurs who can provide valuable feedback and perspective.
Call with Matt Gray
In-person experiences to level up and have fun.
Meet in person twice per year to connect and spend time with other legends. Plus get tailored advice with hot-seat style Q&As.
Founder OS Community
Community of high-powered founders.
Make meaningful connections with people who “get you.” Discover what's working best for other brands in other industries.
Founder Mastermind Session

What founders are saying.

Aneta Ardelian Kuzma

Aneta Ardelian Kuzma

Tristan Workman

Tristan Workman

Manuela De Matos

Manuela De Matos

Ignacio Otero

Ignacio Otero

Caleb Ralston

Caleb Ralston

Carlos Sala

Carlos Sala

Christopher Conder

Christopher Conder

*IMPORTANT: Earnings and Income Disclaimer

While all testimonials on this page are from real clients, the results you see on this page are not typical. Their experiences do not guarantee similar results for you. Your results may vary based on your skills, experience, motivation, as well as other unforeseen factors. Founder OS has yet to perform studies of the results of its typical clients.

Some customer stories are illustrative composites based on real client experiences. These are used for educational purposes only and do not represent actual individuals.

Our programs are designed to educate and support founders in developing their own strategic visibility and systems. Founder OS is a marketing education and training company. We do not sell a business opportunity, "get rich quick" program, or money-making system. We believe, with education, individuals can be better prepared to make decisions, but we do not guarantee success in our training.

We do not make earnings claims, effort-based guarantees, or imply that our training will result in financial success. All material is intellectual property and protected by copyright.

Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.

Iron sharpens iron.
Founders sharpen founders.

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Build something that matters.
And enjoy the journey.

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Matt is more than a successful entrepreneur. He is a next-level systems thinker who is giving an entire generation of entrepreneurs the tools to succeed in business & life. He doesn’t accept that good business and good life should be mutually exclusive.

Alex Lieberman

Co-Founder Morning Brew

alex lieberman

Matt is AWESOME. I love his energy. I love his mindset. Learn from Matt, someone who's done it.

Harry Dry

Founder Marketing Examples

Harry Dry

Matt is an absolute beast when it comes to audience and community growth. He has one of the fastest growing brands online and is an incredible teacher. He goes above and beyond to help founders - you can tell he genuinely cares. Would highly recommend working with him.

Brett Adcock

Founder Figure

Brett Adcock, Founder, figure.ai

Since learning Matt’s systems I’ve grown my LinkedIn following to 28k, launched a podcast that does 2.5M downloads per month, and have surpassed my first $1M ARR in my new SaaS business. If you’re looking to grow your reach, engage big audiences, and drive monetization for your business Matt has tools you can implement immediately. No matter where you’re at, you can start with Matt. Thank you for sharing your secrets Matt. I appreciate you!

Steve Gatena

Founder of Pray.com

Steve Gatena, Founder, pray.com

The key to the future of commerce is community and Matt is one of the most brilliant and thoughtful community builders I've ever met. His philosophy and practices helped grow Herb to 14 million people and is changing the way people think about cannabis. He also has one of the fastest-growing personal brands on the internet.

Harley Finkelstein

President, Shopify

harley finkelstein, president of Shopify

I want to give a special shoutout to my man Matt, he has been such an remarkable friend. I watched him grow Herb into becoming the leader that it is in the media space and now just taking all the systems on how he did that with his media company and now doing it for personal brands. He is so generous, I've got on call with Matt and he has given me so many systems that have just blown me away. He is the real deal, so if you're thinking about leveraging Matt and his proven systems, don't even hesitate.

Gerard Adams

Founder, Leaders Create Landers

Gerard Adams, Founder, Leaders Create Landers
*IMPORTANT: Earnings and Income Disclaimer

While all testimonials on this page are from real clients, the results you see on this page are not typical. Their experiences do not guarantee similar results for you. Your results may vary based on your skills, experience, motivation, as well as other unforeseen factors. Founder OS has yet to perform studies of the results of its typical clients.

Some customer stories are illustrative composites based on real client experiences. These are used for educational purposes only and do not represent actual individuals.

Our programs are designed to educate and support founders in developing their own strategic visibility and systems. Founder OS is a marketing education and training company. We do not sell a business opportunity, "get rich quick" program, or money-making system. We believe, with education, individuals can be better prepared to make decisions, but we do not guarantee success in our training.

We do not make earnings claims, effort-based guarantees, or imply that our training will result in financial success. All material is intellectual property and protected by copyright.

Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.